During the Covid-19 pandemic people finally realized what it is like staying at home all day long, not being able to leave the house and go outside. For many pets, especially those who live in big cities and shelters, #stayhome is their everyday life. Now we know how they feel. “Now you know what life is like within four walls…” was the motto of the campaign aimed at raising donations for the animal shelter “Labās mājas” (“The Good Home”). That was not the only aim of the campaign, however – the initiators also wanted to educate society about how the donations to animal shelters were spent, and to eliminate the stereotype that most of the money is spent on food. 
“Labās mājas” is one of the first animal shelters in Riga, and the founder of “A Dog with a Mission” Liene Šterberga has been their supporter and friend since 2019. A big surprise to Liene, as well as the rest of the team, was the fact that an animal shelter that is up to European standards can survive exclusively on donations. This is even more surprising considering that “Labās mājas” focus more on quality than quantity, prioritising the well-being of rescued animals and ensuring that they receive quality food, top medical care, and proper living conditions. After the first visit, it became clear that “A Dog with a Mission” and “Labās mājas” values are similar, hence Liene’s involvement in the “Now You Know” campaign. Our organization supported the campaign mainly with different public relations tools and activities to increase awareness of the shelter, the campaign and to attract donations. 
To learn more about the campaign go to (in Latvian): https://patversme.lv/tagad-tu-saproti-paliecmacas/